The digital era is rapidly changing the way traditional businesses are run. The publishing industry is now addressing newer concerns that rise with disruption – like digital rights ownership, managing internal workflow processes and sales. Publishers know that digitization is critical to business growth and anticipate there will be several opportunities for digitization going forward.
Recent studies and surveys with global publishers have shown the top concerns of digitization that industry leaders face:
- Metadata, for instance, ranks as the highest priority for publishers across all verticals. Publishers are planning to invest heavily in metadata over the next few years to help them overcome gaps in this area. Upgrading systems and migration to Onix 3.0 will be one key area to consider.
- Publishers also ranked discoverability as the second most important transformation element, with increased efforts in platform, widget and partner services. Publishers are also actively reviewing new tools to help end users discover content within their publishing ecosystem.
- Education publishers are also emphasizing now on content agility as it enables personalized learning, targeted content and predictive analytics.
Publishers exploring digitization will see that there are opportunities in optimizing the workflow process of authoring, editing and publishing content from the start. Typically, there’s little consistency in how content moves through editorial, production, and dissemination workflows. There’s usually inefficiency in the hand-offs from author to editor to production due to the lack of standardized tools or platforms. This is where tech-savvy publishers can proactively work out the knots in the system. They can partner with a technology solutions provider who can build platforms and workflows suited to their business. Optimizing workflow efficiencies with machine learning solutions, digitized production processes and automated rights management will speed up time to market and offer considerable cost savings. This is not for just the big players in the publishing industry. Smaller publishers are also working with inefficient systems to communicate descriptive metadata to data aggregators and retailers. They can opt for more efficient, easy-to-set up and inexpensive technology solutions to optimize this process.
Optimized digital content
Educational publishers are focusing on digital platforms that help students achieve academic success. They are excited about interactive textbooks that can be customized by professors and can provide students with an immersive experience. On the other side, educators are working with several Learning Management and Homework management systems that allow them to increasingly personalize the education for each student.
Collaborative authoring & peer review process
There is an immense opportunity in improving the publishing process. Collaborative authoring models can be created to converge innovations with quality control and market expectations. Innovative applications of newer technology can not only improve the efficiency of production processes but also the effectiveness of the content produced.
The peer review process can be time consuming and stressful for authors, reviewers and publishing companies, adopting customized technology solutions offers significant benefits within this space. New platforms and models can speed up the process of finding a suitable journal, publishing the academic article and getting it peer reviewed.
Data & convergence boosts business
Publishers are now better equipped to capture data intelligence and analyze it throughout the lifecycle of their product from the authoring and editing stages, to the end where the reader can access the content. Thanks to the widespread convergence around open web platforms, publishers are free to choose from a wide range of tools and technologies all of which are interoperable. Publishers can now get a workflow that enables content to flow smoothly from stage to stage, optimized to their own needs, to produce all the formats users require.
Bridge the digital gap with us
Tricon Infotech has been a trusted digital services partner with top tier clients in the global publishing industry for over ten years. We support publishers with the tools and technology needed to undertake a digital transformation. Tricon Infotech offers end-to-end technological solutions, optimization of internal workflows, continuous monitoring and automation of key processes that will help publishing companies use digital innovation stay ahead of the curve. To learn more how Tricon Infotech can help you optimize business processes, visit us.