We live in a world today that is driven by technology. The dependency on technology has made most peoples life easier. But not everyone can take advantage of it equally. It is vital to create digital experiences that support all groups of users, regardless of any type of disability they may possess. Digital accessibility makes content accessible to everyone.
Digital accessibility is a new term for few companies, but it has been around for a while now and it continues to grow in public awareness and implementation. There is growing notion people will continue to choose and show brand loyalty to companies that share their values and serve all people equally.
3 Reasons to invest in Accessibility
- Legal: Countries all over the world are implementing accessibility laws that make it mandatory to make all digital services accessible. For example, it is mandatory by law for all public services to be accessible in the US. There are many companies that are being sued for not complying with accessibility laws in their countries.
- Moral: Accessibility is an internationally protected human right. It is morally wrong to deny people with disabilities access to any service; This pertains to both public and private services.
- Business: Investing in accessibility will grow your brand image immensely. It will create a positive reputation and position your company as innovative and user-friendly. It also benefits in terms of SEO.
To shed some light on the need for accessibility, According to WHO – 1 billion people all over the world currently possess a form of disability. That is a significant percentage of the world population and highlights the need for digital accessibility.
How to improve accessibility?
The Web Content Accessibility Guidelines 2.1 (ISO/IEC 40500:2012) can help you create a set of standards to ensure that your product is accessible to all users.
There are a few things that designers should think about:
- Navigation using the keyboard – Make your web services and the functionality of your content accessible from a keyboard.
- Order of focus – Tabs must follow the same order like a book, from left to right and top to bottom
- Use of colour – Ensure there is an optimised contrast ratio across the website or app. Additionally, colours will not be the only means of classifying or differentiating information; they must be accompanied by texts or forms.
- Content alternatives and facilitation– This should be implemented to text, images, and videos, as well as screen readers, large print, and the usage of symbols, etc(without losing information or content structure).
- Presentation of content – Your information should not be organized in a manner that is known to trigger seizures; it must be straightforward to comprehend and users should have enough time to read and use it.
As a result of making your web service and apps accessible, larger groups of users will be able to access your service or product. It brings a feel-good factor to your company. Moreover, the “inclusive design approach” will inspire innovation within your business.
All of this adds up to the idea of inclusive design, which is a process focused on understanding human diversity, adapting to it, and combating disability-based exclusion.
Tricon Accessibility services can help you future proof your business. We provide you end-to-end accessibility services that comply with WCAG 2.0 guidelines.