The publishing industry has undergone a sea change in the recent past which has made publishers rethink their vision and approach to business. The shift in perspective is already evident in the big education publishers who have taken a digital-first approach to business. Here we examine some of the trends that are expected to continue in the publishing industry in the aftermath of the pandemic.

Digital-first

The top textbook publishing companies in the world have already rebranded themselves in the digital era. They have achieved digital transformation by partnering with IT services providers to provide a superior digital experience that is accessible 24/7 to a larger audience. Textbooks or their simple PDF versions on their own are not enough to provide a rich digital education experience. Textbook and educational content publishers are focusing on building their digital assets that can be accessed online either via downloads or learning platforms that help both students and educators. These digital course materials can be updated regularly, and the learning platforms enable teachers to quickly grade student work. The pandemic and its push towards remote learning has revealed that the publishers are on the right track going forward.

Use of Gamification

Gamification is not just a buzzword. In fact, it has been shown to improve engagement and learning as students are motivated to progress to the next level. Learning platforms for K-12 education provide interactive elements like videos and puzzles to help students understand key concepts.

Advanced technologies adoption on the rise

Publishing while in many ways is a traditionally run business but the digital era has forced the industry to reimagine how it does publish. Earlier publishers were content with releasing multiple digital products, but the trend is to focus on fewer but vastly improved digital offerings that are backed by advanced technology like ML (Machine Learning) and AI (Artificial Intelligence).

Shift to more personalized learning

Educators know that students in the same grade are often at varying levels of proficiency in the same subject. So, it is often seen that students can lose interest in a subject or studying if it is too difficult or too easy to understand. Standard textbooks and static course material, as was provided by publishing companies in the past may not be effective. But now publishing companies are improving and expanding their digital learning resources. The big advantage that is in-built within these digital learning experiences is that they can be customized to each student’s level, thereby retaining interest and engagement, leading to improved learning outcomes. This means that a student can revise and review any topic that they have not yet fully grasped, before moving on to advanced levels.

Learning happens everywhere

Publishers have recognized that there is a big opportunity in mobile learning as the number of smartphone users rise every day. People can access their coursework, review and complete assignments, and do test revision/preparation on their smartphone, anywhere, anytime.

Developing content for digital learning and mobile learning is a complex challenge and many publishers find that teaming up with the right IT services provider is crucial to achieving their goals. Tricon Infotech has deep expertise in the publishing industry, helping top-tier publishers with customized educational content, software, and services to achieve digital transformation. Connect with us to learn more about how your publishing business can tap into the latest technology trends.