Web accessibility is more than just another feature for businesses to consider. The UN recognizes web accessibility as a basic right and many organizations are now mandated by US law Section 508 to be accessible or face penalties. However, CEOs of organizations considering investing in web accessibility would like to be assured of a substantial ROI before greenlighting the initiative.
The good news is that web accessibility comes with a host of benefits that can offset the cost of implementing it. This is because accessibility can often overlap with some best practices such as mobile web design, device independence, multi-modal interaction, usability and SEO.
Here’s why accessibility most astute CEOs are now serious about integrating accessibility into their web and mobile applications.
- It pulls in a bigger audience:
Web accessibility can make it easier for more people to find your organization and use it, resulting in increased audience and greater use. Organizations benefit from such increased usage and audience engagement, leading to more sales opportunities and potentially greater market share. To illustrate, educational institutions which are now mandated by US law to be accessible, can reach out to more students, while non-profit organizations which integrate accessibility in their web presence can demonstrate successful outreach, enabling them to potentially secure more funding.
- It saves them money:
Accessibility can help decrease the amount of server capacity needed and trims down server costs, because server load is reduced. When you include alternative text for images and transcripts for multimedia files, you give users with low bandwidth connections the option to browse your site with the images off, lets them preview the information and decide whether or not to download it.
- It can help them avoid legal tangles:
Some websites like federal websites and universities are legally required to be accessible. Section 508 of the US Rehabilitation Act requires that when US federal agencies develop, procure, or maintain, information and communication technology, it should be accessible to persons with disabilities. Ensuring compliance will help avoid any lawsuits or fines.
- It can help with SEO:
In some cases, there’s an overlap between accessibility and SEO practices. Accessibility techniques rely on clear content and link names, valid HTML, using descriptive tags and so on, just like SEO guidelines. It could help boost their search engine rankings. If CEOs are doing SEO, it would make sense for them to also invest in accessibility for their website.
- It improves brand value:
Web accessibility is a social issue and is seen as part of an organization’s CSR. A savvy CEO understands that integrating accessibility into their firm’s touchpoint will allow customers to appreciate their efforts towards inclusion and demonstrate that with their loyalty to the brand. It will cement their organization’s image as a customer or people-centric brand.
Achieving accessibility is an evolving process. At Tricon Infotech, we provide you with the complete range of accessibility services that comply with WCAG 2.0 guidelines. We’ll take you through the process of how and why you can introduce accessibility to reap maximum benefits. Learn more about Tricon Infotech’s end-to-end accessibility services to help you achieve your tech goals.