In the increasingly mobile, digitally oriented world, for retailers it has become a necessity to embrace an omni-channel strategy. Today, most of the stores or restaurants are likely to have an app that help their customers’ book or glance through the options. These mobile apps are easier to understand and help one seamlessly to get what they need in a jiffy. For novices, seamless navigation and ease of payment with plenty of options are really eye-catching. Mobile apps are cost saving and revenue driving forces for leading retail brands worldwide. Retail apps to an extent have made it easier for consumers to convert repeatedly, thereby turning even infrequent consumers into brand loyalists.
For retail businesses, mobile application development offers several unique opportunities to reach out to customers, promote and market their products, and sell. Still wondering why your retail business needs a mobile app?
5 good reasons listed below:
- Apps are handy, mobile and easier to reach
When compared to websites, apps provide much faster and reliable experience to users. Apps are undoubtedly more responsive, have fewer connectivity glitches and issues. Being a new age communication tool, mobile app offers customers with new, more convenient and personalized experience.
A logo right at the center or the front of a mobile device increases opportunities for success and growth. In addition, native apps enable retailers to send promotional content and push messages instantly. Push messages are considered to be effective for marketing your brand across apps and internet. Apps are perfect tools to incorporate features like Bluetooth, Camera, GPS and address book.
- Caters customer demands and needs
In every sphere of business apart from mobility solutions, there is more demand for mobile apps too. Mobile apps are most preferred way to interact with brands. For customers, this is the most convenient and really easy way to buy anything on the move with a steady internet connection.
- Better in-store experiences
If you have a store and an app has you reap dual benefits. First of all, customers can physically visit your store and check out new range of products. Secondly, if they don’t find a chosen product in store, they may find it online.
Also, suppose a customer has selected a product in the app, but he would like to see it personally before purchasing. With geolocation-specification, retailers can offer such choices to customers. This, increases possibilities and promotes growth.
- Increases Revenue
With mobile apps, conversion rate can be really high and average value of transaction is also on the higher side. Although, apps may not be able to achieve the same amount of revenue as desktop websites, but one thing for sure is that it opens up an avenue for window shopping function. Everybody loves window shopping so, when consumers come across an app that displays a lot of goodies on the move, there’s always a high chance of sales conversions.
- Easy Payments
With apps installed in tablets and smartphones, payment becomes incredibly easier. Retailers should take optimum advantage of the camera of their smartphones for credit card scanning, saved customer details and address book.
Today, there are Touch ID facilities from Apple for iPhone users which are certainly an indispensable plan for retail expansion. Self-checkout apps are great ways to allow retailers to fulfill functions of physical checkouts at reduced costs.
Tricon being a mobile application development company provides with mobility solutions and developing mobile applications. If you are a retailer and wish to own their own professional apps, our mobile app developer experts will build mobile applications according to your requirement.