Starting up with an ecommerce store can prove to be stressful, particularly when you are a beginner. However, being new to something doesn’t excuse you from making mistakes. In this blog, we’ll discuss about 5 mistakes people make in building their ecommerce store. Be sure you jot these points down and review your website (or the strategy for your upcoming store) to know if you too are making these mistakes.
- Tiring checkout formalities
Your checkout process cannot afford to ask the buyer for the smallest of details which are irrelevant. The checkout needs to include only the details which are absolutely necessary and does not consume too much time. Minimize the number of steps and efforts required to make the buying process smooth.
- Inaccurate merchandising
The display of products and items are critically important to attract online buyers. Your ecommerce store must include high quality images clicked from all angles, for giving a clear view to buyers. Do not compromise on the quality of display and hire professional photographers who are efficient in areas of lifestyle and aspirational photography.
- Poor themes and designs
Remember, your ecommerce website is the reflection of your business and products. Invest into good themes and designs that are relative to your product. Choose good color combinations and typography, consider the white space, pick a user-friendly layout etc.
- No user reviews and detailed product description
While buying online, the only thing buyers seek for is detailed information about the product, seller and the ecommerce store. So make sure your website incorporates enough user reviews and product descriptions relevant to the buyer. Ignoring these details can lay a negative image in the prospect’s mind.
- No consideration of analytics
Understanding the buying behavior of users and gathering customer feedback is never too difficult with advance analytics tools available today. However, disregarding analytics can be fatal. Analytics are helpful in proper functioning of business on a long term and provides useful information for strategic planning and decision making.
Tricon Infotech is an ecommerce development company that has built several successful e-stores. We work on latest technology platforms like Oracle ATG, Magento, hybris and more. If you wish to develop or upgrade to a highly rewarding ecommerce store, contact us today. We promise to make your business and revenues grow in threefold.